Digital Marketing Strategy and Planning Specialization

Drive Digital Marketing Strategy. Place digital strategy at the heart of your business and learn all the core skills required to think, lead, and execute in a digital world.

Skills you’ll gain

  • Search Engine Marketing (SEM) Strategy
  • Display and Video Advertising Strategy
  • Social Media and Email Marketing Strategy
  • E-Commerce Strategy
  • Digital Channel Planning
  • Strategic Thinking
  • Strategy Execution
  • Digital Leadership
  • Communicating Results
  • Customer Experience (CX)
  • Digital transformation
  • Digital Marketing
  • Content Marketing
  • Digital Strategy
  • Digital Research

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Digital Marketing Institute

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